How often do you publish new articles?

We publish at least two articles per week: one focused on brand strategies and another on creator guides. Market analysis pieces come out monthly.

Is the blog available in Spanish?

Yes. We publish content in both Spanish and English. The most relevant articles are translated into both languages to reach a wider audience.

Welcome to the Lizza blog: where brands and creators connect

Why we started this blog

We have spent months building Lizza, the platform that connects brands with content creators in Mexico. Along the way, we learned something important: quality information about influencer marketing in Latin America is scarce, fragmented, and almost always in English.

This blog exists to change that.

We want to create a space where marketing professionals and content creators can find data, strategies, and real-world cases that help them make better decisions. No fluff, no filler, and with a clear focus on what works in our market.

What you will find here

We organize our content around six themes:

Brand strategy — How to design influencer marketing campaigns that deliver measurable results. Creator selection, rate negotiation, effective briefings, and the metrics that matter.
Creator playbooks — From building a professional media kit to pricing strategies and brand negotiation. Everything you need to turn your audience into a sustainable business.
Mexico market — Data and analysis on the creator ecosystem in Mexico and Latin America. Platform trends, audience behavior, and growth opportunities.
Case studies — Real campaigns with real results. We break down what worked, what didn't, and why.
Product updates — New Lizza features, platform improvements, and how to get the most out of them.
Industry analysis — The global influencer marketing landscape and how it impacts the Latin American market.

Who we write for

This blog has two main audiences:

Brands and marketing teams looking to collaborate with content creators efficiently. If you manage influencer marketing budgets, want to optimize your creator selection process, or need to justify campaign ROI, this content is for you.

Content creators who want to professionalize their work with brands. Whether you already have an audience and want to monetize it smartly, or you are just getting started and need a clear roadmap, you will find practical resources here.

What is Lizza

Lizza is a B2B platform that simplifies collaboration between brands and content creators. From talent discovery to deliverable tracking and payments, we centralize the entire workflow in one place.

We are focused on the Mexican market because we believe Latin America has enormous potential in the creator economy, and Mexico is leading that transformation.

What is next

In the coming weeks, we will publish our first deep-dive analysis of the creator economy in Mexico, practical guides for building effective campaigns, and interviews with creators who are reshaping the market.

Subscribe so you don't miss anything. And if there is a topic you would like us to cover, reach out at hello@lizza.ai.

See you in the next article.